Let’s Build Smarter, Gentle Games Together
Welcome to the Creative Gaming Studio at Fedu Spray — where every digital world we invent is guided by real-world compassion for animals and for each other. Whether you’re designing a game that teaches pet wellness, prototyping a playful spray-based training simulation, or just curious how behavioral science meets game mechanics, you’re in the right place.
Founded by Nolitha Norcrofta and rooted in Nutley, New Jersey, Fedu Spray has always been about creating tools that help humans and animals thrive together. Now, with this creative branch, our mission grows even bigger: to reimagine how games can inform, teach, and even transform the way we care for animals. That’s the heartbeat of our studio — compassionate design, playfully delivered.
What We Create Together
This digital workshop weaves fun with functionality through:
- Nutrition and health-based games.
- Kindness-based training stories.
- Realistic spray-tool simulators.
- Customizable tools for shelters.
Powered by Purpose
Our impact stays anchored in these core values:
- Compassion-First: No fear or shame.
- Evidence-Based: Informed by science.
- Inclusiveness: Designing for all species.
- Joy & Curiosity: Space for wonder.
Who We’re Building With
Whether you tinker in Twine or dream in code, we value designers, veterinarians, and pet parents who infuse storytelling with empathy to shape a better path forward.
Real-World Games
Our digital experiences teach players to distinguish stress types and understand how daily touchpoints like nutrition and grooming shape long-term behavior change.
A Safe Space for Bold Ideas
We celebrate experimentation where failed prototypes become seeds for innovation. You don’t need to be a dev expert; you just need to care and ask "what if?"
Want to Join? Let’s Talk!
Reach out at [email protected] or call +1 973-662-7545. We’re building partnerships for those weaving animal care into digital storytelling.